My First Blogs and my reflections

Hello Mr. Peterson,

            I overheard that you are interested in blogs for the company to use. From a digital marketing standpoint, one would be better off with a Facebook page. My reasoning comes from my experience as an intern at a digital marketing firm. Functionally the Facebook page and the blog are quite similar. They both allow for one to write posts which an audience can interact with. The key difference is that Facebook has a much larger potential audience than any blog a firm produces for themselves. This is primarily because most people have a Facebook account and are more likely to remain within Facebook’s online ecosystem rather than click out of it. People love to “like” certain Facebook pages in order to see what that page posts next. Facebook even has special formats that businesses can use when they create their own Facebook pages.

While blogs offer a few neat features within it. For example, one can link YouTube videos directly to it or even upload video directly to the blog.  Images and even music files can also be implemented into the blog directly to create a multimedia experience. However, the features Blogger lacks are more for the formatting of the written word itself. There is no option to make the text double spaced, there is occasional issues with formatting when pictures, video, other media are introduced, and very few fonts to choose from. The way to circumvent these issues is to use HTML based coding to make the exact changes you want. However, coding will always be a difficult thing for people to learn if they lack any affinity towards math, logic, or computers. Thus, training someone to use basic HTML coding can be quite an arduous task and cost our firm at least a two days’ worth of pay if the trainee is not tech literate. While one can make the argument that the amount of coding is minimal to make a well formatted blog, I believe it would be easier for one to simply stick to things they know how to do well.

Finally Blogs and even Facebook pages work best for companies which require a means of directly interacting with their customer base. For example, Video Game Companies have blogs to show the development of new games and fitness clubs have one to share potential new events. This factor also determines how enthused a person would be to write for your company’s blog. If a potential writer is looking for a firm to write for, they would more than likely apply to write for the movie blog rather than the blog about sheet metal. This is also assuming that everything else is equal to this person.  

However, all firms can use blogs or Facebook pages to generate leads, but the firm must be able to seal the deal with the potential customer to generate the sale. One can have the most followed Blog or the most liked Facebook Page complete with solid well written posts, engaging pictures, and next level customer interaction. But if one cannot seal the deal to make a sale, then it is has been all for naught.